Customers connect with brands, not products. It is out of love for the brand that they interact with the products. The first question to ask is this: how do customers discover my brand? This is simple. With 81% of customers conducting online research before buying a product or service, your…

“What if I make him an offer he can’t refuse?” You can’t but be captivated by the personality of Don Corleone. I have always been intrigued by the concept of the irresistible offer even before I read The Godfather. …

It’s true. Facebook ads can be a total pain in the neck. You thought you’ve done everything right, but all you get are a few likes and comments, no sales. What the heck?! I’ve been there. I made a couple of mistakes in the beginning as well. …

Imagine this. What if you get to save $500 from your paycheck every month; no matter the payments you have to make, you consistently put $500 in your bank. In the space of 12 months, you’re going to have $6000 saved up. Let’s say you invest half in the stocks…

“Doing well with money has little to do with how smart you are and a lot to do with how you behave. And behavior is really hard to teach, even to smart people.” — Morgan Housel Two people: a tech executive and a janitor — one went broke while the…

You have been expecting some money from a client. You already have plans for the money. The day the money was going to come, you were constantly checking your email for the payment notification. And around the time you were about to go to bed, the money enters. You’re delighted…

If you didn’t grow up rich in a third-world country, you would have to fight to make it. You have no social security, no inheritance, no government support, and, many times, no family support. It’s like you’re left to figure life out on your own. The Mission When we start, we mostly…

If you’re thinking of starting something, the best time is now. The Dotcom crash happened in the year 2000. Internet companies were fast-rising and their share prices were skyrocketing. The best thing you could have was a .com after your name. It meant you were doing something groundbreaking. …

When I was in college, one of the ‘brightest students’ once gave a presentation at a Debate Society meeting. She was regarded as one of the brightest students because she represented the Faculty in international competitions and her team achieved a lot at several world rounds. …